Chua Boon Hong

Chua Boon Hong, a Malaysian male aged 34, is our Promoter, substantial shareholder, Non-Independent Executive Director and CEO. He was appointed to our Board on 15 December 2023.

He graduated with a London Chamber of Commerce and Industry (LCCI) certificate from Segi College Kuala Lumpur in 2009.

He began his career in 2011 when he joined Establish Trading as a sales executive, where he was responsible for carrying out general tasks for the day-to-day operations of the company. In the same year, he was promoted to sales manager where he was responsible for formulating business plans and strategies to grow the company. In 2015, he was appointed as the director of Establish Trading. During the same year, he founded MIM Industry to venture into the business of assembling and trading aluminium accessories where he acted as the director and was responsible for overseeing the day-to-day operations of the company.

In 2017, he joined Winstar Aluminium as an operation and sales manager where he was responsible for the day-to-day operations of the company as well as the sales and marketing of the company’s products. Subsequently, he was appointed as a director of Winstar Aluminium in 2022, where he was tasked with streamlining business operations as well as overseeing the operation department.

On 1 April 2023, he was appointed as the CEO of our Group, where his responsibilities include overseeing the business operations of our Group as well as formulating and implementing our Group’s business growth strategies.

‍